Why we do what we do

Understanding and using these needs actively in your life will improve both your life and the lives of those around you. It can transform relationships, boost careers, increase and improve your friendships – in fact improve any area of your life.


That we can be comfortable to have pleasure and avoid pain


Every person needs to feel special, important and wanted


Requires you to get outside yourself, beyond your fears and limitations


Challenges that will exercise our emotional and physical range


We all need connection with other human beings and to feel loved


Gives meaning to life.    Everything in the Universe contributes to beyond itself.

How to meet your needs resourcefully

Everyone experiences the same six human needs, however, we all find different ways of satisfying these needs.

They can be met in ways that are positive and constructive, or negative and destructive.

It is important to understand they are not goals nor merely desires, but profound needs that underlie and motivate every choice, every belief, and every decision we make.

Because they are the driving force behind any person’s behavior, understanding the needs and the vehicles used to meet them, we will have a better understanding of why life is the way it is currently and more importantly, how to facilitate change.